Helix backpack for the younger generation

You must have come across a lot of backpacks, so what’s so new about the newly launched Targus Helix backpack? It is a versatile backpack that has been designed keeping in mind teenagers and the younger generation. But don’t get me wrong when I say Targus backpack. No, it is not officially from Targus, it’s only a concept proposal for the company. Well known across the consumers and business line, the company does not have a high inkling with the young lot, as cited by consumer insights. To do away with the same, the company has come up with a proposal for this backpack.

Designed by Abraham Peter, the concept is a minimal approach to brand formation and capitalisation. From straps being integrated into the body of the backpack to the zipper getting relocated to the sides for faster access to contents, it is a method to incorporate the new people in the company frame. Thee backpack also has a hoodie that adds on to the style of the bag and thus of the user of the backpack. It adds to the image and status affirmatively.

The backpack also has a hard outer shell and soft neoprene inner shell with padded ABS protection, to protect your laptop. It’s a significant add-on as other bags don’t have this facility.

The best part about the bag is that it is customer-friendly. You can customise your own bag, the way you want it. Its colour scheme is meant to eliminate all the visual noise that is found in other bags. There is a blank canvas provided for the user to be creative, to mark, draw, and do whatever you feel like. You can show your creativity to the most with these backpacks.

Tuvie