Think of Smirnoff Caipiroska, the Brazilian booze is well-liked worldwide. To make this hooch look more refreshing, design agency JWT gave the bottles a charming hook and eye packaging. These new flavored Caipiroska bottles by Smirnoff are wrapped up and skinned to match their looks with the flavors they come in. Lemon, passion fruit and berries are the three flavors and a diagonal perforation to skin the bottle gives the customers a unique experience of shedding a drink prepared of fruits. In Brazil the fruits are transported to the markets in wooden crates and same is the case with these bottles.
Attention-grabbing design, but is the “skin” recyclable? Definitely the mesh bag on top of the bottle is not.